Artists are inherently interesting to the rest of the world.
We see things in a different light and apply our knack for creation towards putting unspeakable things into a physical form.
Art is just like that. It can invoke emotion where there was none before, and it can knit a story out of nothingness.
And what fascinates me the most is how each and every person can perceive a piece of art in a different way. How amazing is that?
The creations are often infusions of the artist, the creator, telling their story bit by bit.
Which leads me to the artist’s story.
Maybe you, as a fellow artist, have given this thought.
What is your story?
What makes you tick?
What past experiences and mindshifts have formed the brush strokes you make today.
It took me a long time to learn what my artist story was. And you know what?
I’m still learning.
But bit by bit I’m teasing it out of myself and my work, and finding the courage in my sometimes-rabbit heart to become a lion and share my story.
It ain’t easy, but it gets easier. And it’s hella rewarding.
Here are my thoughts on why it’s so important for artists to share their stories with the rest of the world.
1. Inspire others to be bold and take action
There is strength in numbers. The flock of antelope ensures survival while the lone critters experience a fateful demise.
As the #MeToo movement has taught us, one courageous move can inspire many to take action and share their own stories, knitting a strong woven tapestry of connection.
Artists have a LOT to give to the world – our unique way of viewing society and life offers a fresh perspective to the masses.
And art is a tool that so many use to give their own thoughts and emotions a voice, using it as a form of therapy to fight through the darkness (I know this rings so true for me).
If you ask me, the world needs more of this. It needs more gentle insight on the subtleties, the quiet moments that get smothered by the loudness of the hot new topics.
By sharing your story, your thoughts and emotions, it will inspire others. Your actions can be the gentle push towards peace that others may need, it can give them the courage to weave their own story into their audience.
It’s a wonderful thing.
2. It’ll help you to become recognizable and strengthen your brand
I discovered this wonderfully powerful gal online – I was enamored from the get-go, but didn’t feel tempted by any products.
She shared about her life a lot, and one of her passion points in life was mac & cheese (points to you if you know who I’m obsessed with!). The funny thing was that over time, I started to think of her whenever I ate mac & cheese, and weirdly enough it actually made me feel connected to her. It was like this little exclusive club, the Mac & Cheese Queens, and you know what? I realize now that it caused me to build up enough trust in her to buy her product (and it wasn’t cheap).
The things you talk about, like your story and interests, will build up to form a portion of your brand image. And like my mac & cheese adventure above, it can allow for fans to fall in love with not only your work, but you. The source behind the creations. The creator.
It’s a beautiful thing, and it gives you permission to start sharing who you are.
Want to take an even bigger flying leap towards your (inevitable) success as an artist?
Watch my FREE masterclass training, Scale Your Art Sales.
It’s the online class for beginner artists that are filled with a fiery creative passion, and want to grow an audience online that actually want to BUY their artwork